ALTERNA Caviar Anti-Aging Multiplying Volume Shampoo - 250ml

A gentle, daily, volumizing cleanser that boosts hair’s fullness and volume while retaining moisture. Perfect for straight, wavy, curly, coiled and tightly coiled hair. Inspired by the Science of Skincare for Hair®, Caviar Anti-Aging is Alterna's first comprehensive line of hair care products that address intrinsic (natural aging process), chemical and environmental aging by infusing hair with the finest, most effective ingredients to restore hydration, strength, vibrancy and elasticity for more youthful-looking hair.

- Gently cleanses while adding thickness and volume - Provides hydration/moisture to the hair - Improves manageability/combing of the hair - Maintains overall smoothness of hair - Adds shine and texture to the hair - This formula helps fine, limp hair have renewed fullness and lightweight volume while retaining moisture and sheen - Free of added SLS/SLES, Silicone, Parabens, Phthalates, DEA/TEA, and Synthetic Color - Suitable for color-treated hair - Clinically proven

1. Luxurious Caviar Extract: - Pure Caviar from the roe of non-endangered sturgeon fish, sustainably farmed in France - Rich in Omega fatty acids, vitamins and minerals to help defend and protect against the factors that cause hair to feel and look older: physical, chemical, and natural aging - Helps restore hair's lipid layer to its optimal state– the key to healthier, younger-looking hair 2. Marine Plumping Complex: - Alterna's blend of naturally volumizing botanicals, including Sea Kelp and Biotin, designed to help thicken hair both instantly and over time - Commonly used to help thicken hair 3. Age-Control-Complex®: - Reputable for encouraging healthy-looking hair - Based on the science of anti-aging skincare, Alterna's proprietary complex combines Caviar Extract to nourish and antioxidants to prevent damage and encourage healthy-looking hair - Ingredients work in harmony to undo the effects of chemical, environmental and natural chronological aging and give new life to hair

- Wet hair thoroughly - Starting with shampoo, pour a small amount into palm and emulsify to create a rich foam - Apply to scalp and massage through hair strands - Rinse thoroughly