ALTERNA Caviar Anti-Aging Replenishing Moisture Shampoo - 250ml

A luxurious cleanser that works to restore moisture while protecting hair from color fade, daily stresses and future damage. Perfect for straight, wavy, curly, coiled and tightly coiled hair. Caviar Anti-Aging Replenishing Moisture Shampoo helps to restore and rebalance moisture to hair for noticeably softer, smoother, shinier hair that feels transformed after one use. It helps to protect and defend against daily aggressors like environmental, physical, heat and chemical damage that can cause your hair to appear older.

- Gently cleanses - Replenishes and seals in moisture - Improves overall look and feel of hair - Smooths hair to provide softness and shine - Free of added SLS/SLES, Silicone, Parabens, Phthalates, DEA/TEA, and Synthetic Color - Suitable for color-treated hair. Formula: - Formulated with Alterna's signature Caviar Extract and Sea Silk®, the formula helps target the physical, environmental and natural signs of aging and stress that can cause hair to become dry, brittle, and more prone to breakage

1. Luxurious Caviar Extract: - Pure Caviar from the roe of non-endangered sturgeon fish, sustainably farmed in France - Rich in Omega fatty acids, vitamins and minerals to help defend and protect against the factors that cause hair to feel and look older: physical, chemical, and natural aging - Helps restore hair's lipid layer to its optimal state– the key to healthier, younger-looking hair 2. Alterna's Exclusive Seasilk: - A blend of marine botanicals that provides exceptional moisture and helps repair damaged hair - Helps to replenish, sealing in moisture for hair that looks and feels healthier Clinically Proven: - To provide moisture, smoothness and manageability while reducing breakage by more than 99% and providing thermal protection up to 232°C

- Massage shampoo throughout wet hair - Rinse thoroughly