Shiseido Ultimune Power Infusing Serum 4.0 - 30ml

The enhanced formula is born from over 30 years of research and inspired by a new world-leading discovery on skin's innate defence against aged cells. This proactive serum features exclusive Patented Power Fermented Camelia+, fortified with Japanese biotechnology. Absorbing into 30 million surface cells, it strengthens the moisture barrier and reduces visible ageing signs. Formulated for all skin types, including sensitive skin.

Patented Power Fermented Camellia+, obtained by a Japanese bio-fermentation process, helps to activate specific defensive cells* with innate memory capacities**. These defensive cells rapidly detect and eliminate aged cells before they can accelerate the skin's ageing process. 4 additional Camellia extracts to maximise skin benefits. * Patented in Japan (action of Power Fermented Camellia+ on Promoting CXCL9) **in vitro test. Key claims: Clinically proven to slow down 7 signs of ageing: Radiance, roughness, fine lines, skin tone evenness, face wrinkles, firmness, and elasticity. Clinical test 32 on volunteers 95% saw more youthful-looking skin in just 1 week. Consumer test on 107 volunteers

- Apply morning and evening after cleansing and before moisturizing - Press the pump twice to dispense formula - For the first use, push the pump several times to initiate the flow of serum