PRESIDENT Sensitive Toothpaste - 75ml

With Potassium Nitrate (a substance which can stop the signal exchange in tooth nerves), Sodium Fluoride and Hydroxyapatite (which helps dentinal thus progressive occlusion), this toothpaste is ideal for those with sensitive teeth, i.e. pain or discomfort when dentine – one of the most sensitive parts of our teeth – is exposed, letting external stimuli (heat/cold, sweet/acid) reach the nerve endings in the dental pulp. Dental sensitivity can be caused by various factors: receding gums, after-surgery trauma, excessive brushing with abrasive toothpaste or hard toothbrushes. This toothpaste’s formula offers low abrasion, making it more delicate on the enamel and gums, and contains Linden and Chamomile plant extracts and Bisabolol (an essential oil of Chamomile compound) to soothe the tissues in the mouth and throat.

- Potassium Nitrate: Dental desensitiser. It acts on dentin, blocking the perception of annoying external stimuli (hot-cold, sweet-acid) by disrupting the exchange of signals between nerve cells in the teeth - Hydroxyapatite: Calcium hydroxyapatite in ultra-fine particles contained in toothpastes helps remineralise enamel and repair micro-injuries on tooth surfaces by effectively countering dentinal sensitivity. In addition, thanks to the restoration of enamel, the natural whiteness of the teeth improves - Bisabolol: Active ingredient extracted from chamomile. It exerts a soothing action - Linden: Natural extract used for its astringent activity - Chamomile: Natural extract with soothing and protective effect

- Spread a small amount of toothpaste on a toothbrush - It is recommended to use the product twice a day, brushing the teeth for at least two minutes