Anastasia Beverly Hills Hydra Prime SPF50 - 50ml

Your SPF’s glow-up. A multi-tasking daily SPF50 that hydrates, primes, and protects all skin tones. Clinically shown to reduce fine lines, boost moisture by 57%**, and improve texture and tone with a smooth, radiant finish and no white cast. Powered by Niacinamide, Ectoin, and Beet root to defend skin and prep it — makeup optional. Highlighted Ingredients: - Niacinamide helps blur the look of dark spots and refines surface texture - Ectoin helps strengthen the skin’s barrier, keeps the skin hydrated and defends from environmental stress - Beet Root helps improve the look of skin texture and helps retain moisture - Bisabolol helps soothe and calm sensitive skin - Acetyl Zingerone helps reduce redness, fine lines and signs of ageing Why you'll love it? - Breathable, barrier-strengthening primer and sunscreen - Forms an antioxidant shield to protect from environmental stress - Clinically proven to improve skin tone, hyperpigmentation, texture, and signs of ageing - Blurs and smooths the appearance of uneven texture and fine lines - Preps and primes skin for smooth, perfected makeup application - Silky texture blends invisibly with no white cast, residue, piling or greasy feeling - Microbiome-friendly by creating a balanced environment for optimal skin health - Multi-tasking formula boosts moisture levels, refines texture, and provides sun protection - Uplifting citrus scent with fresh, herbaceous undertones - Wear alone for a smooth, radiant look or with makeup for staying power without disruption - Suitable for all skin types and tones - Vegan, Cruelty-Free, Paraben-Free, Phthalates-Free, Mineral-Oil Free, Sulfate-Free, Gluten-Free - Clinically tested, Dermatologist tested and Noncomedogenic Clinical results: *In an 8-week independent study with 32 women: 100% showed up to 57% more moisture instantly* 100% saw fine lines and wrinkles visibly soften in 4 weeks* 97% showed improvement in moisture levels after 18 hours* 81% saw dark spots fade* User perception claims: 96% saw no white cast, no greasy feel* 90%+ said it layered well under makeup* 80%+ saw smoother, more even-toned skin* After 18 hours of wear: 100% agreed the product is easy to blend* 100% agreed the product feels more like a moisturiser than an SPF* 96% felt it was easier to apply an even coat of foundation after using this primer* 96% agreed the primer makes it easier to apply foundation after* 96% agreed the product has the perfect amount of grip to lock in makeup* 93% agreed this primer keeps their skin hydrated all day* 90% agreed their makeup lasted longer with the primer* 90% felt their skin tone and texture looked more even after application* 90% agreed their makeup looked intact 18 hours after application* 87% agreed the primer helps visibly reduce the appearance of sun damage and acne scars* *In an 8-week independent study of 32 women

- For optimal sun protection, apply 15 minutes before sun exposure - Apply evenly to your face, including the forehead, cheeks, nose, and chin (about a nickel-size amount) - Blend into skin using fingertips - Use more if applying to the ears, neck, and decolleté area - Apply daily as the last step in your skincare routine and before makeup (if any) - Allow the formula to absorb into skin before applying makeup - Re-apply at least every 2 hours for optimal sun protection benefits Pro tips: - Use alone for a hydrated, radiant look or as the perfect base for a flawless makeup application - Reapply sunscreen every two hours, or sooner if you're swimming, sweating, or exposed to intense sunlight, to maintain protection